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Airline Digital Transformation Takes Flight

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With summer approaching and most of you getting ready to hop on and off flights, I thought this was the right time to check into the airline industry and evaluate how digitization is changing dynamics for the better…for the airlines, and for us as their passengers.

Chief Operating Officer’s insight:

Small Business Coach

#CoachingforBusinesses
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Meet The Skincare Entrepreneur Whose Immigrant Roots Pushed Her To Seek Leadership Without Fear

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Mandeep Shahi is the owner and founding partner of Zenmed, a skincare brand that prides itself on responsible and ethical business practices.

Chief Operating Officer’s insight:

Online Coaching Business

#CoachingforBusinesses
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#OnlineCoachingBusiness

Integrated Marketing Q&A: How 2 Top SaaS Digital Marketing Experts Manage Omnichannel Campaigns

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We sat down with two SaaS marketing experts to find out how they execute integrated marketing campaigns: from breaking down silos to using marketing and pro…

Read the full article at: insights.newscred.com


Consultant

Forrester: Over-reliance on big data, siloed teams impede customer insights

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Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey….

Read the full article at: marketingland.com


Consultant

Learn How to Effectively Scale Your Content Marketing

Marketers spending 43% of budgets on Google, Facebook, Amazon, want 'alternatives'

Verizon Media's new ad transparency tool provides reach, cost insights, forecasting capabilities

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Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange….

Read the full article at: martechtoday.com


Consultant

What is Experiential Marketing and How Can it Benefit my Small Business?


Do You Have A Strategy For Recruiting Generation Z? | Social Hire

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Recruiting generation Z is different than recruiting millenials. Gen Z is glued to internet, they are always on but have attention span of just 8 seconds.

Read the full article at: www.social-hire.com


Consultant

Five things to do on a small digital marketing budget

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I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to utilize.

Read the full article at: searchenginewatch.com


Consultant

How companies can win the war for talent

How one Azure IoT partner is building connected experiences | Blog | Microsoft Azure

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We recently spent time with Mesh Systems, a Microsoft Gold Cloud platform partner based in Carmel, Indiana, to understand what a day in the life of an Azure IoT partner looks like.

Read the full article at: azure.microsoft.com


Chief Operating Officer

How to Slow Down While Getting It All Done

Increase Your Client Profitability: Why Good Decisions Require the Right Time-Tracking Categories

Can’t pass the buck: Boards must take charge of enterprise cybersecurity

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A company’s board must be responsible for more than the bottom line.As cyberattacks rage, enterprise cybersecurity must be at the top of their to-do list…

Read the full article at: techgenix.com


Chief Operating Officer


Revenue Operations and the CMO: Game Changer or Game Over?

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Revenue operations makes alignment easier by defining a clear set of accountabilities and actions, then formalizing the elements that expand the potential for alignment to succeed. But many marketing leaders believe revenue ops is the death knell of all they’ve done to win respect and a seat at…

Read the full article at: www.siriusdecisions.com


Chief Marketing Officer

A Framework for Change | Oracle Marketing Cloud

How Can Retailers Make The Most Of The Tough Trading Environment? - IMRG

What Can You Do If Your Dream Marketing Job Turns Out to Be a Nightmare?

Promotional Items For Marketing: Do They Still Spark Interest?

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Yes, we live in a digital age. As such, inbound marketing often seems to take precedence when it comes to implementing a marketing plan that works.Social media advertising has……

Read the full article at: alltopstartups.com


Chief Marketing Officer

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