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Airline Digital Transformation Takes Flight
With summer approaching and most of you getting ready to hop on and off flights, I thought this was the right time to check into the airline industry and evaluate how digitization is changing dynamics...
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Meet The Skincare Entrepreneur Whose Immigrant Roots Pushed Her To Seek...
Mandeep Shahi is the owner and founding partner of Zenmed, a skincare brand that prides itself on responsible and ethical business practices.Chief Operating Officer’s insight:Online Coaching Business...
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Integrated Marketing Q&A: How 2 Top SaaS Digital Marketing Experts Manage...
We sat down with two SaaS marketing experts to find out how they execute integrated marketing campaigns: from breaking down silos to using marketing and pro…Read the full article at:...
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Forrester: Over-reliance on big data, siloed teams impede customer insights
Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey….Read the full article at: marketingland.comConsultant
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Learn How to Effectively Scale Your Content Marketing
Dive into essential content marketing skills with the Complete Content Marketing Master Class Course.Read the full article at: www.entrepreneur.comConsultant
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Marketers spending 43% of budgets on Google, Facebook, Amazon, want...
It seems to be true even among brands and agencies that say the three outperform other platforms….Read the full article at: marketingland.comConsultant
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Verizon Media's new ad transparency tool provides reach, cost insights,...
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange….Read the full article at: martechtoday.comConsultant
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What is Experiential Marketing and How Can it Benefit my Small Business?
With experiential marketing, you can connect emotionally with your customers….Read the full article at: smallbiztrends.comConsultant
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Do You Have A Strategy For Recruiting Generation Z? | Social Hire
Recruiting generation Z is different than recruiting millenials. Gen Z is glued to internet, they are always on but have attention span of just 8 seconds.Read the full article at:...
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Five things to do on a small digital marketing budget
I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to utilize.Read the full article at:...
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How companies can win the war for talent
More and more companies are investing time and money in training their workers….Read the full article at: www.fastcompany.comChief Operating Officer
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How one Azure IoT partner is building connected experiences | Blog |...
We recently spent time with Mesh Systems, a Microsoft Gold Cloud platform partner based in Carmel, Indiana, to understand what a day in the life of an Azure IoT partner looks like.Read the full article...
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How to Slow Down While Getting It All Done
Here’s how one agency owner survived the most chaotic, emotion-filled time of her life – and a few big life lessons learned along the way.Read the full article at: www.searchenginejournal.comChief...
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Increase Your Client Profitability: Why Good Decisions Require the Right...
Time tracking—even temporarily—can help you plug Client Delivery “profit leaks” at your agency. But good troubleshooting requires good data. Solution?………Read the full article at:...
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Can’t pass the buck: Boards must take charge of enterprise cybersecurity
A company’s board must be responsible for more than the bottom line.As cyberattacks rage, enterprise cybersecurity must be at the top of their to-do list…Read the full article at: techgenix.comChief...
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Revenue Operations and the CMO: Game Changer or Game Over?
Revenue operations makes alignment easier by defining a clear set of accountabilities and actions, then formalizing the elements that expand the potential for alignment to succeed. But many marketing...
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A Framework for Change | Oracle Marketing Cloud
Makers of Modern Marketing: Kelvin GeeThis installment of the Makers of Modern Marketing series findsus across from Senior Director of Modern Marketing…Read the full article at: blogs.oracle.comChief...
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How Can Retailers Make The Most Of The Tough Trading Environment? - IMRG
Are there any tactics which can be implemented to encourage shopper traffic at a time where shoppers are being a little more frugal?Read the full article at: www.imrg.orgChief Marketing Officer
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What Can You Do If Your Dream Marketing Job Turns Out to Be a Nightmare?
Whether your nightmare job is just a bad dream you can wake up from or an ongoing terror, these tips will help you find a career solution that works.Read the full article at:...
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Promotional Items For Marketing: Do They Still Spark Interest?
Yes, we live in a digital age. As such, inbound marketing often seems to take precedence when it comes to implementing a marketing plan that works.Social media advertising has……Read the full article...
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